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Search engine FAQ
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Search engine
facts
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Search Engine
Fact:
92% of internet users worldwide use search engines to find
the sites they want.
Search engine listings are the number one way to generate
traffic on websites.
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Search Engine
Fact:
Media Metrix (Jan 2003) and Nielson/NetRatings (Dec 2002)
report how many people
visit which search engine sites each month.
36% MSN
33% Yahoo
24% Google
22% AOL
16% Ask Jeeves
10% LookSmart
9% Infospace
9% Overture
8% Netscape
6% AltaVista
( The totals exceed 100% because many
people visit more than one: e.g., data reported by
Media Metrix suggests that people visit an average of 1.7 each
month. )
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Search Engine
Fact:
97 percent of Fortune 100 companies had some type of site
architecture problem that might give them problems being found
by search engines. iProspect, May 2001
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Search Engine
Fact:
Nine out of ten web users visit a search engine, portal or
community site each month.
They also revisit frequently, nearly five times per month.
Nielsen//NetRatings, May 2001
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Search Engine
Fact:
Users looking for products are far more likely to type the
product name into a search
engine's search box (28%) than browse shopping "channels" (5%)
or click on ads
(4%) Jupiter Media Metrix & NPD, March 2002
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Search Engine
Fact:
Search engines are the number one way consumers find new web
sites online, used by 73.4%
of those surveyed. Forrester, March 28, 2002
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Search Engine
Fact:
Search engine positioning was the top method cited by web
site marketers to drive
traffic to their sites (66%), followed by email marketing (54%).
Direct Marketing Association, Aug. 2001
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Search Engine
Fact:
On average, Americans experience "search rage" if they don't
find what they want
within 12 minutes. WebTop Search Rage Study, August 2001
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Search Engine
Fact:
Meta tags are the most popular search engine optimization
technique, used by 61%
of those surveyed, followed by optimizing page titles (44%) and
link building (32%).
Iconocast, Nov. 2001
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Search Engine
Fact:
This chart shows how people find Websites. As you can see,
70% of people find what
they are looking for by using a Search Engine their very first
time online.

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Lindengrove Consultants Ltd 2003
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