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Search engine FAQ

Search engine facts
 

  Search Engine Fact:
92% of internet users worldwide use search engines to find the sites they want.
Search engine listings are the number one way to generate traffic on websites.

 
  Search Engine Fact:
Media Metrix (Jan 2003) and Nielson/NetRatings (Dec 2002) report how many people
visit which search engine sites each month.

36% MSN
33% Yahoo
24% Google
22% AOL
16% Ask Jeeves
10% LookSmart
9% Infospace
9% Overture
8% Netscape
6% AltaVista

( The totals exceed 100% because many people visit more than one: e.g., data reported by
Media Metrix suggests that people visit an average of 1.7 each month. )


 

  Search Engine Fact:
97 percent of Fortune 100 companies had some type of site architecture problem that might give them problems being found by search engines. iProspect, May 2001

 
  Search Engine Fact:
Nine out of ten web users visit a search engine, portal or community site each month.
They also revisit frequently, nearly five times per month. Nielsen//NetRatings, May 2001

 
  Search Engine Fact:
Users looking for products are far more likely to type the product name into a search
engine's search box (28%) than browse shopping "channels" (5%) or click on ads
(4%) Jupiter Media Metrix & NPD, March 2002

 
  Search Engine Fact:
Search engines are the number one way consumers find new web sites online, used by 73.4%
of those surveyed. Forrester, March 28, 2002

 
  Search Engine Fact:
Search engine positioning was the top method cited by web site marketers to drive
traffic to their sites (66%), followed by email marketing (54%).
Direct Marketing Association, Aug. 2001

 
  Search Engine Fact:
On average, Americans experience "search rage" if they don't find what they want
within 12 minutes. WebTop Search Rage Study, August 2001

 
  Search Engine Fact:
Meta tags are the most popular search engine optimization technique, used by 61%
of those surveyed, followed by optimizing page titles (44%) and link building (32%).
Iconocast, Nov. 2001

 
  Search Engine Fact:
This chart shows how people find Websites. As you can see, 70% of people find what
they are looking for by using a Search Engine their very first time online.

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Please feel free to email us - seo@lindengrove.net
 

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